| MONDAY, NOVEMBER 7, 2011 |
| 9:00am | OFFICIAL WELCOME & OPENING REMARKS - The Honorable Kasim Reed, Mayor, The City of Atlanta |
| 9:05am | APPNATION ATLANTA OPENING KEYNOTE - James McCaffrey, Executive Vice President and Chief Strategy Officer, Turner Networks |
| 9:25am | APPNATION KEYNOTE ROUNDTABLE: FOLLOW THE MONEY, PART I: THE BUYERS WEIGH IN Moderator: Jeff Hilmire,President & Chief Digital Officer, Engauge - Bert Dumars, VP, Interactive & eCommerce, Newell Rubbermaid - Christine Bensen, EVP, Media, Moxie Interactive - Kelly Hackett, VP, Advertising, AT&T |
| 10:00am | APPNATION CEO ROUNDTABLE: MEET THE ROCK APP STARS Moderator: Jesse Lindsley, CEO, Thrust Interactive - Pratik Patel, CEO, TripLingo - Greg Frame, CEO, Thex Interactive - Scott Kveton, CEO, UrbanAirship - Hannah Byrne, CEO, rappidApp |
| 10:40am | BREAK |
| 10:50am | TEN GOOD MINUTES Drew Ianni, Founder and Event Chairman, APPNATION Interviews Doug Busk, Director, Mobile Strategy, Coca-Cola |
| 11:20am | SO MANY PLATFORMS, SO LITTLE TIME: DIGITAL CONTENT DISTRIBUTION IN THE AGE OF APPLICATIONS Moderator: Drew Ianni, Founder and Event Chairman, APPNATION - Louis Gump, Vice President, CNN Mobile - Alex Hall, President, US, TigerSpike - Noah Vadnai, VP, Multiplatform Content and Strategy, VH1 |
| 12:00pm | AN UPDATE FROM FACEBOOK - David Robinson, Director, Marketing Solutions, Facebook |
| 12:20pm | APPNATION SPOTLIGHT SESSION: SOCIAL GOES MOBILE Moderator: Adam Naide, Executive Director - Social Media Marketing, Cox Communications - Michael Foroobar, VP, Analytics, Scout Mob - David Robinson, Director, Marketing Solutions, Facebook - Warren Zenna, VP, Strategy, Phone Valley (Publicis) - Chidi Afulezi, Product Director, Audience and Multi Platform Technologies, Turner Broadcasting |
| 1:00pm | LUNCH & NETWORKING |
| 2:00pm | AFTERNOON KEYNOTE: FOLLOW THE MONEY, PART II: THE INVESTORS WEIGH IN Moderator: Drew Ianni, Founder and Event Chairman, APPNATION - Bill Nussey, CEO, Silverpop - Bernard Gray, President, Gray Ventures |
| 2:40pm | APPNATION THUNDERDOME SERIES: NATIVE APPS VS MOBILE WEB: IS IT A ZERO-SUM GAME? Moderator: Ernest Quarles, VP Technology, Lbi - Phil Newman, Director, Product, The Weather Channel - Thi Linh Wernau, VP of Business Development and Client Services, skyrockit - Rich Holdsworth, CEO, Wapple |
THE APPNATION AGENCY/ BRAND SHOWCASE Moderator: Drew Ianni, Founder and Event Chairman, APPNATION - Nicola Smith, VP, Innovation, Engauge - Darin Wonn, Product Manager, Mobile Apps, Intercontinental Hotels Group |
| 3:15pm | SHOW ME THE MONEY: ADVERTISING MONETIZATION STRATEGIES & MARKETING SOLUTIONS Moderator: Justin Oh, Senior Social Media Strategist, 22squared - Roderick Alemania, Head of Strategic Development, Tapjoy - Alia Lamborghini, VP, South & Central Region, Millennial Media - Justin Chase, VP, Sales and Strategy, Fluent |
APPS, TABLETS, AND THE RISE OF MOBILE MARKETING: WHAT'S WORKING AND WHAT'S NEXT? (Presented by The IAB) Moderator: Anna Bager, GM, Mobile Marketing Center of Excellence, IAB - Craig Besnoy, Managing Director, U.S., Netbiscuits - Sean Duggan, VP, Advertising, Eastern Region, Pandora Internet Radio - Sharon Knitter, Director, Product Management, Cars.com - Craig Kirkland, Director, Mobile, CNN - Jamie Wells, Director, Global Product Marketing, Microsoft |
| 3:50pm | BREAK |
| 4:00pm | THE NEW CREATIVE DIRECTOR: MEET THE CREATIVE TECHNOLOGIST (Presented by The 4A's) Moderator: Chick Foxgrover, CIO, The 4A’s - Sermad Burni, Director, Creative Technology, BBDO - Raghu Kakarala, VP, Strategy, Engauage - Paul Hernacki, CTO, Definition 6 |
SO MANY PLATFORMS, SO LITTLE TIME: THE APPNATION BRAND ROUNDTABLE Moderator: Mary Stenmark, Senior Director, MSNBC - Darin Wonn, Product Manager, Mobile Apps, Intercontinental Hotels Group - David Balcom, Managing Director, Digital Activation, American Cancer Society - Jonathon Sodos, Director, Android Development, Weather Channel - Edie Kirkman, Mobile Product Manger, UPS |
| 4:35pm | PUBLISHER/ DEVELOPER WORKSHOP: APP MONETIZATION STRATEGIES Moderator: Jeff Tennery, SVP, Global Monetization Solutions, Millennial Media - Sam Matheny, General Manager, New Over Wireless - Mike Carson, CMO, Myxer |
| 5:10pm | APPNATION CLOSING KEYNOTE: POSTCARDS FROM THE EDGE Moderator: Ron Hutchins, Associate Vice Provost, Research & Technology, Georgia Tech - Jeff Sawyer, VP, Mobile & Connected Devices, Turner Networks - Paul Shocknecht, Senior Partner, Director of Digital Experience, JWT - Maury Margol, President, Productiv Wireless and Co-Founder Wireless Technology Forum dot org - Laurie Baird, Research Fellow, Futures of Entertainment |